Tesco: Shedload of Easter
April 2022
How can Tesco use Twitter to own the ‘supermarkets and Easter’ online conversation?
We took the shed featured in the TV ad and put it online, giving people the chance to unlock it and win the contents through a live Twitter stream that lasted for 4 hours.
Each time the shed was unlocked and the contents were won, we refilled it with a new prize.
Hosts included Hannah Lowther, a former Tesco colleague turned musical theater star.
1.7 million viewers tuned in, watching a total of 11,000 hours of the event – and it’s already a Twitter best-use-of-platform case study.
Praise from the platform:
“BBH’s Easter activation for Tesco took interactive Twitter live streaming to the next level. The ambition and scale of the execution created a moment on Twitter that drove an outsized level of engagement and conversation while the technical components delivered a seamless experience for participants and viewers.”
Sophie Trinder, Head of Twitter Next UK