BBH Labs: Immersive Gaming & Brands - 2022 Update

Two years ago, at the height of all things lockdown, we explored the immersive online gaming boom and what it meant for brands – think Roblox, Fortnite, and, of course, Animal Crossing. Now, Creative Director Dillah Zakbah and Mara Dettmann (Digital Strategy & Content Lead) look at the latest state of online gaming – and how brands can get in on the action.

Read the full article here.