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Showing posts from March, 2019

On The Rising Ubiquity of Brackets.

Building on Tom Roach's brilliant takedown of the "sea of sameness" in the marketing and advertising industry , I'm making more of an effort to document and comment on trends (especially digital ones) that suddenly seem to be everywhere. Today's subject: brackets. If you're US-based, you're less likely to be surprised at why I'm talking about brackets at this particular point. After all, we're right in the midst of March Madness - bracket season as per Google trends, not just in the States... But around the world. Little as I care about the NCAA (or sports in general), I do care about the cultural zeitgeist - which at the moment is pretty bracket heavy. Especially on social. (Brief digression because my British colleagues' reactions to the term "brackets" - and the decidedly March-agnostic search interest around brackets here - made it amply clear that this hasn't really entered the British national consciousness. As per Wikipedia

On the confused emotions around gaining British citizenship 17 days before Brexit.

I became a British citizen on March 12! So how do I feel about it? 1: A rush of relief  Getting my residency, and upgrading this to citizenship, has literally taken years of test-taking and form-gathering and fees and waiting and nail-chewing and more fees and getting new photos taken and filling out more forms and more waiting. After the relatively simple ceremony (swear fealty to a nonagenarian; sign a form; get photos taken), I mostly felt relief. Relief at the security of my new legal status  not being subject to administrative whims. For residency, as these lawyers say, is a precarious thing: The right of permanent residence may also be withdrawn at any time on the basis of public security, public health or public policy. But now, no matter what happens over the next days, weeks, and months, I'll be able to stay unencumbered in the country where I've spent the bulk of the last 13 years, where my job, and my husband's job, the kid's school, our little flat, and our