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Showing posts from February, 2019

Stylus talk review: "The groups that will shape the commercial landscape in 2019."

Trends and insights researcher Stylus gave a presentation on "The groups that will shape the commercial landscape in 2019" on Tuesday, February 12 – here's my roundup (with extensive commentary).

TL;DR: Interesting in terms of hearing about big and small trends (and the Zeitgeist in general), but also relatively niche and very US-focused. It was definitely about the "haves" rather than "have nots" – though that makes commercial sense I suppose. Also: I'm not entirely sold on the figures cited... Still, events like these are definitely worthwhile because with the insane amounts of information out there, anything that can shed light on what some of the distinct trends are, and where we're headed, makes the infoscape a bit more navigable.

The speakers' main points: Don't just focus on Millennials and consider the "new" lifestyles which people are embracing – specifically...

1) "Supercharged Kids"

Basically: the rise of wok…