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Showing posts from May, 2018

Social Media Done Well: What Brands Can Learn from Kitten Lady.

"So what's a brand that does social really well?"
It's a question that comes up a lot, and it's not actually all that easy to answer.

First of all "doing social well" is a bit of a tenuous question. Without knowing the details of a brand's health (and having insights in any larger fiscal goals that their social is meant to help drive), it's hard to gauge success as an external party.

Still, doing social well is about more than having a presence on social media. It's about more than using the right social channels to put out the right messaging to engage the right audiences.

So without further ado, here's whom I like to use as an example of someone who really gets it: Kitten Lady, aka Hannah  Shaw.
Who is Kitten Lady?
Hannah Shaw is a DC-based "professional kitten rescuer and humane educator on a mission to change the world for the tiniest felines." (As per Hannah's Instagram bio.) In addition to leading workshops on kitten care, …